Creative Director

About Us

Carv is creating a new paradigm of sports technology with the world's first digital ski coach. Learn with real-time audio instruction, AI-driven data analytics and content developed with the best instructors in the world.

We've been growing fast, selling out 3 years in a row and doubling the business every year. We're looking for ambitious and passionate people to join us in our mission to build the world's best sports coach.

Video and creative have always been at the core of our brand. Over 3 seasons, we have created one of the fastest growing content companies in skiing - amassing over 14 million Youtube views and 90k subs (beating all the major brands). We have achieved this with a passion for our customers and respect for the sport we work in.

We have a rapidly growing membership of skiers who love learning about skiing, following our fitness and technique content, and they’re waiting to see what you will make next...

The Role

Are you a person who can think strategically whilst producing high-quality creative concepts? Would you like to lead a talented in-house Creative Studio?

We are looking for a Creative Director to join us to push the boundaries of Carv's ski content.

In this role, you’ll be responsible for conceptualising, creating and delivering world-class creative for Carv. You’re a highly collaborative leader who will constantly be driving the quality of the team around you.

You will lead the creative strategy across Youtube and social (organic and paid) as well as defining best-in-class creative for our members (think Peloton, Apple Fit +). Our content is already reaching millions, and our instructors now tell us they get noticed on slopes all around the world. But we want you to take it to the next level. We want you to experiment with new themes, explore with live member content, improve how we communicate technique, develop the aesthetic and maybe even launch our first movie.

You can expect to work on snow with Carv ambassadors, source athlete talent and execute production with your own team (and contractors where required).

You will also become the internal brand champion. You'll safeguard our look and feel so wherever you see Carv, on social, Youtube, or in-app - you know it's Carv.

To succeed we need you to get under the skin of the skiing population - you must to understand what makes skiers tick and you must be able to inspire and educate millions of skiers with our content.

In this role you can expect to:

  • Lead brainstorming/creative sessions to generate content ideas

  • Develop a detailed understanding of customer personas, motivators, frictions

  • Develop an understanding of marketing and product channels (e.g Youtube, Search, Social) - what works and why

  • Develop a content strategy to hit marketing / product goals

  • Define OKRs to measure your impact

  • Build a high-performing content team to achieve your goals

  • Manage the whole process from concept through production, editing and release

  • Become the brand guardian in the business - clarify and uphold quality standards for our look and feel

  • Manage the content budget

You’re a great fit if you:

  • Have originated multiple different concepts for brands

  • Can articulate pitch concepts clearly and persuasively

  • Have a bias for action and you’re happy to get your hands dirty

  • Have managed / led a creative team

  • Are passionate about branding / marketing

  • Have experience in D2C advertising

  • Can demonstrate deep customer empathy.

  • Love pushing the boundaries!

  • Can inspire a wide range of stakeholders

  • Have been involved in the shoot process (storyboarding, filming, editing)

  • Are a competent skier (you’ll be out on snow a lot!)

  • Skilled in Adobe Suite


Could be based in any of the below:

(Our main offices are London and Innsbruck, but we have a flexible working policy)

  • London, United Kingdom
  • USA, Canada
  • Tirol, Austria
  • DACH region


  • You'll ski with some of the best skiers in the world

  • Competitive pay (senior position)

  • Share options

  • 6 monthly pay reviews

  • NEST pension

  • Opportunities for development

  • International travel (USA, Canada, Europe, NZ/Aus)

  • Use of company accommodation in Innsbruck


Please forward your application with CV, cover letter and any examples of previous creative work (optional) to

See some of our previous projects:

Check out the Carv Youtube Channel