Marketing Executive

Do you want to ski for a living, while building your marketing experience in a consumer tech company?

The Role

We are looking for a Marketing Executive to lead our high value, owned marketing channels (email, web, partnerships).

Your role is to understand our skiers and what they will respond to, creating compelling copy and design across a number of channels. You will get hands-on experience working a range of channels in our marketing mix, with opportunities to progress.

Your role will own:

• Email marketing (strategy and creative execution)
  • We have 130k email subscribers and value this channel highly. You'll be tasked with growing the list, converting our audience to customers, and making Carv the best email they receive each week.
• Web + blog
  • We have an exciting product, and our website needs to do it justice with amazing story telling and conversion optimisation
• 3rd party relationships with ski partners
  • We have built relationships with a number of influencers and ski partners and your role will be to support them and find more people like them.

In this role you have the potential to make a huge impact to how Carv can grow over the coming years. Your work will help us scale our business by working with a multidisciplinary team across marketing and product to communicate Carv with our customers.

You will have the opportunity to flex your strategic muscles, develop design and copy skills, and use an analytical mindset to iterate in each channel.
You will also be a natural optimiser, someone who can learn quickly.

This is a high-potential position with the opportunity to grow your scope in the role and take on more marketing opportunities as you level up.

---

At Carv, you will:

• Run our email channel - contributing to a large % of our annual sales, and building our brand
  • Define email strategy
  • Set up and analyse flows
  • Build compelling emails that create value for your audience
  • Build retention flows and product marketing flows for existing customers

• Develop partnerships across the skiing industry
  • Manage 3rd party out reach to bring on new partners
  • Collaborate on content creation
  • Analyse performance

- You will work closely with the Marketing Manager, Head of Marketing, and product teams as part of this role.

---

Role Requirements

The necessities:

1. You need to love skiing (or snowboarding) and be passionate about a career in marketing.
2. You need to be customer-first in your attitude. Everything we do is to help our audience improve on snow.
3. Technical Skills: You need to be comfortable working with new platforms and systems
4. Analytical Skills: You need to be able to analyse performance and spot opportunities to improve
5. Creative Thinking: You need to be passionate about creating copy and imagery to tell our story (experience in Canva, Figma, Photoshop is a plus, but can also be learnt)
   
6. Strong Communication: Excellent verbal and written communication skills to effectively convey marketing messages.

The nice-to-haves (but not a necessity):

• Design experience using Adobe Photoshop / Figma / Canva / other design tools.

• Experience writing copy (editorial, marketing, blogs, or anything else)

• Experience with email or websites is a plus

---

Benefits

• Skiing is encouraged

  • including time in Innsbruck, Austria with accommodation provided.

• Opportunity to push your limits in a fast-growing brand

• Gain hands-on marketing experience in a tech start-up

• We spend 8 hours a day at work, so make sure you’re doing something that you love! At Carv, you’ll be part of the digital revolution in skiing - we’re shaking up the industry, and it's pretty exciting!

• Young & adventurous team

Remuneration

• Competitive salary based on experience

• Equity package

• NEST pension

• Bonus based on performance

Location

(Our main offices are London and Innsbruck, but we have a flexible working policy)

• London, United Kingdom
• Austria, USA, Canada

Applications

Please forward your application with CV and cover letter to join@getcarv.com

About Us

Join the Carv team and be part of a fun, high-output environment where we are reinventing the way sports are taught. Carv is creating a new category of sports technology by redefining the way skiing is taught with cutting-edge hardware, real-time audio instruction, AI-driven data analytics and content curated by world-class instructors. We have grown 2x year on year for the past 5 years, now serve over 40,000 skiers globally and have a database of over 380 million ski turns.

The ultra-thin inserts retrofit to any ski boot to measure your pressure and motion as you ski. Data is then processed by your smartphone to deliver a breakdown of your technique in our app. Groundbreaking turn-by-turn audio transforms the coaching experience, allowing you to improve faster than ever.

After just 4 years on the market we have grown to challenge the world's biggest ski schools. We are proud to say that 95% of our customers tell us Carv has improved their skiing within days. Our app has 4.8* on both app stores, but we’re hungry to keep pushing the boundaries.

• WIRED: “Even half an hour a day using Carv would be beneficial”
• FORBES: “Carv is, without a doubt, a game-changer for skiers”
• NEW YORK TIMES: “The most future-forward app on the slopes”
• SUNDAY TIMES: “The impact on my skiing was almost instantaneous.”

As a new brand with product market fit, cutting edge technology and a powerful pipeline of features, Carv has the potential to change the sport forever.