Marketing Manager (Performance)
Carv is creating a new category of sports technology. We are redefining the way skill-based sports are taught with cutting-edge hardware, real-time audio instruction, AI-driven data analytics, and content curated by the best instructors in their industries.
Carv was launched in 2016 with a record-breaking Kickstarter campaign. The smart inserts retrofit to any ski boot to measure your pressure and motion as you ski. Data is then processed by your smartphone to deliver a breakdown of your technique in our app and turn-by-turn coaching through your headphones. After just 3 years on the marketing we have become the biggest ski school in the world by hours taught.
As a new brand with incredible technology and a lot to prove (alongside the visual appeal of skiing), Carv is a marketer’s dream. To date, we have created the fastest growing Youtube channel in the industry, won hundreds of SERPS #1 pages, and created a powerful paid social funnel.
We are looking for an ambitious Marketing Manager to lead the performance marketing and drive D2C growth for the brand.
Your role is to understand our customers better than anyone else in the organisation and create powerful marketing that speaks to them. You’ll be working with the content team and marketing channel roles to execute a world-class growth strategy for Carv.
One of your top priorities will be leading performance marketing (you will need prior experience in this space), defining creative and audience strategy, driving efficiency of CAC, CPC and spend. Your other priorities will be in shaping strategy. You will be defining our personas, researching how our customers are reacting to Carv and hunting down more efficient channels to reach them. You will also be responsible for improving the positioning of the membership.
You will need to be someone who obsesses over the customer. You will also need to be a natural optimiser, someone who can dream big and make bets on our next marketing play. We are a small organisation so you need to be hungry to drive efficiency with every bit of your marketing budget. You will need to be experienced in measuring and analysing your experiments.
You will be managing a team including the Brand Manager and Content Manager.
If you're someone who's ambitious and looking for a playing field to prove yourself on - this one is for you.
At Carv, you will:
- Think strategically - working with our Head of Marketing to execute our growth strategy, increasing reach, engagement and conversions from our channel mix.
- Get creative - brainstorming new content ideas and executing on their copy and design.
- Run our performance marketing
Build and execute paid social creative with our creative agency.
Run the Carv ad accounts (Fb/IG, Google, Youtube) and manage $1m in spend
Define and improve audiences and media buying
- Refine our membership proposition
- Research and understand our customers
- Build personas for the marketing team
- Improve and measure our membership positioning over time
Passionate about skiing, and an understanding of skiing culture.
Fluent in English, and an effective communicator.
You have experience running a performance marketing funnel and are skilled in Facebook Business Manager and Google Ads
You are experienced with AB testing for web and ads
You have experience conducting user research
You are someone who is always pushing your own skills in your role
You are a broad scanner, bringing in ideas from other businesses.
You are not afraid of trying new things and are willing to fail
You prioritise effectively, making a few well chosen bets and executing
You thrive in a fast-moving and evolving work environment - Carv is a start-up after all!
Copywriting or design skills
Experience using Adobe Photoshop / Figma / Canva / other design tools.
Understanding of skiing technique.
Lots of opportunities for skiing throughout the season, including time in Austria with accommodation provided.
Opportunity to push your limits in a fast-growing brand
Gain hands-on experience in a tech start-up
We spend 8 hours a day at work, so make sure you’re doing something that you love! At Carv, you’ll be part of the digital revolution in skiing - we’re shaking up the industry, and it's pretty exciting!
Young & adventurous team - lots of socials, and obviously skiing!
Competitive salary based on experience
6 monthly pay reviews
(Our main offices are London and Innsbruck, but we have a flexible working policy)
- London, United Kingdom
- USA, Canada
Please forward your application with CV and cover letter to email@example.com