A skier, a prototype, and a dream.
The better you are at skiing, the more fun it becomes
Put simply, this is why Carv exists; to help skiers learn quicker, and enjoy the process.
Our goal is for more people to experience the thrill of carving steep corduroy, the satisfaction of making it down a double black diamond, or simply the freedom of skiing with confidence.
With 380 million turns recorded on Carv, and a whole lot of data science magic, we’ve helped over 35,000 skiers achieve their goals.
But we’re not done yet.
From humble beginnings
Our story starts with a vacation that didn’t go to plan. A skier, Jamie, wanted to keep up with his friends on a college ski trip, and instead found himself alone on the bunny hill...
Jamie returned to his PhD in London frustrated, but having caught the skiing bug nonetheless. So, he started upon a quest to hack skiing improvement.
The aim was to find a way to measure his technique, so that he could know when he improved - and as a physicist, this needed to be founded upon hard data!
Building algorithms and applying machine learning to this brand new problem became Jamie’s passion project.
But, he needed a partner in crime. Pruth joined the mission to make it a team of two, and the rest is history.
Jamie and Pruth started by skiing on a dry slope with a tupperware taped to their knees. But over the next 8 years, they invented a device that quantified skiing metrics for the first time.
In 2015, Carv was little more than 2 founders, a prototype, and a dream. It’s safe to say that we’ve come a long way.
The founding principle of Carv is to help you discover what to work on next. Carv has been designed to give every skier detailed and accurate performance data so you can understand your own skiing - and improve. Each year, we add to our 400 million turn database of turns. From that incredible resource, our team are able to quantify parts of technique that we've only been able to guess at until now.
Skiing is a challenging sport to learn. By shortening the feedback loop, we can create faster learning - so you can experiment, adapt and unlock what great skiing 'feels like'. We do this with audio tips and Ski:IQ data after each run, and after each turn with our real-time feedback training modes.
We're lucky to work with some of the best instructors in the world. It's our goal to bring their incredible expertise to you, tailored to your technique profile.
In 2016, Carv broke records to become the most funded sports wearable on Kickstarter.
In 2021 we welcomed our 10,000th Carv skier and celebrated another sell-out season.
In 2021, we launched membership and invested in developing our coaching every season.
In 2022 we partnered with Ted Ligety, 5-time world champion to bring the advice of the world's best to our members
By 2018, thousands of skiers around the world had collectively recorded over 1M turns with Carv.
In 2021, we were humbled to receive our first major award, a Queen's Award for Enterprise.
By 2022 a community of over 20,000 Carv members had recorded a whopping 100M turns.
Carving it up around the world
Carv was born in the UK, and our home is in Vauxhall, London.
Most of our team are based here, and it’s where we obsess over strategy and code the future of Carv.
Innsbruck is our home away from home.
A short hop from London, we’re often here in the season to test new features and do what we love most - ski!
Members have skied with Carv in 62 countries.
That’s 2,373 resorts to join meet-ups and connect with other Carv members - and even the Carv team. We often sneak in a trip to North America.
There's more
to come...
We are always experimenting with new features, a more intuitive product, robust hardware, and intelligent data science.
In the past year, that has included launching the most popular Carv training mode to date - Train with an Olympian, with the incredible Ted Ligety.
We’re not short of ideas on what to tackle next - from more gamified coaching, to advanced terrain adaptation. If you’re a Carv member already, you’ll know that no two seasons are the same!
We're a team of innovators
In 2021, Carv was awarded the Queen’s Award for Enterprise for International Trade.
It is a brilliant recognition of how Carv’s unique blend of consumer sensor-based technology, artificial intelligence and sports science is defining the category in digital sports coaching.
In 2022, Carv was awarded the Wearable of the Year Award at the Sports Technology Awards.
We are very grateful to our incredible team, who have pushed conventional limits across a range of technologies to make Carv possible.
In 2022, Pruth - Carv CTO and Co-founder - was named in the Forbes 30 under 30 list for Sports and Games in Europe, alongside names like Kylian Mbappé and Emma Raducanu.
“One of the best investments to improve my skiing I ever made.”
Randy Babcock
National Ski Patroller
“I got accurate feedback. The same type of coaching my coach would give. I was blown away.”
Jeremy Bloom
3x World Champion, 2X Olympian
“It did exactly what it said it would do. It has the potential of really educating people on what great skiing is.”
Jonathan Ballou
PSIA Alpine Examiner
“I could see my skiing improving in only a few hours.”
Natalya Paul
Stuff Magazine
“Carv shows the truth about how I stand and move vs how I think I move on skis.”
Michael Rogan
Head Coach, Pro Ski Instructors of America Demo Team
“It was the best purchase I have made in a long time.”
Jonathon Parton
Carv customer
“Best trainer ever. I learnt more in 1 hour than in one week with a real person. Can't wait for next winter.”
Christian Müller
Carv customer
“People with me commented on how much better I was skiing”
Paula C
Carv customer
“Carv was exactly what I was waiting for - instant feedback on my ski technique, and now I really understand the sensation of carving and how to improve.”
Ruth Louise
Verified Carv user
“Carv brings a new perspective to skiing. The pressure sensors allow you to see exactly what's going on. It really works!”
Filip Filisar
Olympian, Ski Cross World Champion
“I highly recommend CARV to anyone who wants to improve their skiing technique whilst hurtling down a snowy mountain every year.”
Patricia Montgomery
Carv customer
“A great and unique tool for any reasonably serious skier.”
Richard Salzedo
Carv customer
“It's something that not only can help the best racers in the world improve their time by the 1/100th of a second that matter but it can help a whole range of people ski better.”
Alex Hoye
Founder, Faction Skis
“It visualised a lot of things that you cannot see in the video. It's definitely next level!”
Luka Krajnc
Head coach, Slovenian Ski Cross Team
“The whole concept of CARV is mind blowing. Amazing!!”
John McQuaid
Carv customer
“When I tested Carv, it was constantly analysing my form and reminded me to correct some of my old habits that had resurfaced!”
Dominic Haffner
Co-Founder, Unique Skis
“It’s not just what you can see, film, or even how the athlete feels. With Carv you actually know what’s happening.”
Jernej Koblar
3 Time Olympian, Alpine Skier
“The first week of use blew me away. The improvement (noted by my wife) was tremendous”
Justin
Carv customer
“Fantastic bit of kit - especially for intermediate skiers”
Christopher Kenny
Carv customer
“I found it useful for pinpointing weaknesses and easily and instantly know I was improving.”
Xaghra R
Carv customer
“A great way for skiers of any level to improve their technique”
John
Carv customer
“Instead of not understanding where the problems are coming from, it will be instant.”
Denis O’Brien
FFS National Ski Instructors Premier Degree France
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